
IF YOU TRY, YOU QUALIFY
The average athlete finally has a uniform.
WE'RE NOT HERE TO BREAK RECORDS
We’re here for the benched, the subbed, the “Most Improved Attitude” ribbon holders.
Effort is the outcome. And that’s enough.

THE MAN BEHIND
THE RIBBON
Denis Avelete wasn’t a pro.
He wasn’t even good.
But he tried. Really, really hard.
A catastrophic injury ended his “semi-recreational” career.
Then he mysteriously vanished.
Years later, a crushed shoebox labeled "Avelete" was found — ribbon sketches, mocked-up tees.
This is where Avelete began.
From the bottom of a bin, to the top of the middle.
We’re not here to honour Denis.
We’re here to honour everyone like him.
THE FIRST T-SHIRT DROPS
The most averagely awaited release of all time.
Infinity Edition // Limited Edition
∞
INFINITY T-SHIRTS
For those who want to show off their averageness day one.
Series 01 // FOTL
LOST RIBBON ARCHIVE
Unearthed from the forgotten shoebox.
T-shirts designed from Denis Avelete’s vision.
Limited Edition <100
🔓
DROPS UNLOCKED AT 100 MEMBERS
Join our free Avelete Club to help unlock access to exclusive drops.
Just you and 99 other average athletes needed to unlock Series 1.
JOIN THE AVELETE CLUB
✅ It's free.
✅ Unlock access to new drops
✅ Get semi-motivated by our Avelete stories
✅ Get exclusive updates on the search for Denis Avelete

KNOW MORE AVERAGE ATHLETES?
Let’s be honest — you do.
Some haven’t accepted it yet. Others are proud of it.
Either way, send them this link.
A subtle way of helping them embrace their place.
Or just copy and paste the website URL in any messaging app and send.